Nobody wants to read a #ThrowbackThursday essay. #TBT is all about pictures. So, let’s skip the fluff and get right to a collection of #tbt favorites from the Read More


Nobody wants to read a #ThrowbackThursday essay. #TBT is all about pictures. So, let’s skip the fluff and get right to a collection of #tbt favorites from the Read More

The End of Summer Sunset Cocktail Cruise, or the SquadUP Booze Cruise as many of you know it, is coming up fast. And as much as nobody wants Read More

Once upon a time, the host that secured an ice cream truck to show up for their event was a hero. The variety of foods served in a Read More

Jason Saltzman, the CEO of AlleyNYC, our collaborative shared space, wrote a nice post for the Wall Street Journal Accelerators blog recounting his time as an intern and Read More

Content is king, but not all content is created equal. There isn’t a set hierarchy that fits for every situation but for the majority of event marketing, video Read More

The product team, lead by Sam Mogil, continues to grow the web platform, even as we expand our mobile experience. Sam takes over the blog reigns for this Read More

Remember how crazy people went when the Tupac hologram joined Snoop Dogg and Dr. Dre at Coachella two years ago? Before Snoop Lion and before Dre sold beats Read More

Today, we’re excited to announce the release of the SquadUP mobile app – totally free – and available in the iTunes app store now! It’s the first ever Read More

Walking through certain neighborhoods in NYC you’re guaranteed to come across a pop-up shop or two. They could be selling anything from vintage clothes to frozen yogurt. Big Read More

It’s helpful to have a very clear agreement with sponsors and VIPs about exactly what they’re getting for their monetary or product contribution. If you promise them 1000 Read More