South Beach Wine & Food Festival® Returns to Celebrate its 20th Anniversary in 2021, Powered by SquadUP


We are excited to announce that the South Beach Wine & Food Festival® will be returning to the sand May 20-23, 2021 for its 20th anniversary, with a mix of walk-around tastings, intimate dinners, brunches / lunches, wine seminars and late night parties.

The Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One (SOBEWFF®) is a national, star-studded, four-day destination experience showcasing the talents of the world’s most renowned wine and spirits producers, chefs and culinary personalities.

This year’s Festival will once again feature internationally renowned talent and leaders of the hospitality industry at uniquely crafted events showcasing world-class wine, spirits, food, and fun. SOBEWFF® invites you to join them on their mission to EAT. DRINK. EDUCATE. in support of the future leaders of the hospitality industry.

Many of the most popular, intimate dinner experiences sold out almost immediately at the launch of ticket sales. There are still tickets available for some of the larger events, and we highlighted a few of our favorites below:

Fontainebleau Miami Beach presents Wine Spectator’s Best of the Best sponsored by Capital One®

A SOBEWFF® 20th Anniversary Celebration hosted by Martha Stewart and David Grutman featuring a Surprise Musical Performance

For any event-goer who is interested in how the COVID-19 Health & Safety Protocols for the Festival, please see details below:

  • Guest Health Screening: Expect to provide proof and/or attestation of a negative PCR COVID-19 test dated no more than 72 hours prior to the event(s) you will be attending or alternatively proof of completed COVID-19 vaccination. Guest health screening at event venues will include symptom/temperature checks, presentation of a cleared SymCheck™ QR Code, and a strictly enforced, no tolerance, refusal of entry policy for those presenting symptoms. Anyone presenting symptoms on arrival will be denied entry.
  • Attendees must wear protective masks, which may be removed only when eating and drinking. Festival staff will provide disposable masks to those who arrive with inadequate facial coverings or those whose masks are damaged during the event, according to the festival’s new COVID-19 Health & Safety Protocols.
  • Festival events will also feature contact-free ticketing.

As the country continues to post impressive vaccination numbers and starts to re-open venues across the nation, we will highlight the event organizers who produce safe and amazing experiences for their guests. We look forward to a roaring-20s style recovery for the events industry as a whole, and are excited to power the next wave of re-openings.

If you have any questions about leveraging SquadUP’s software to power your events, please fill out the demo form below and a member of our sales team will reach out:


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