Premier Ticketing Platform SquadUP Partners with Sidechain To Offer NFT Collectible Capabilities for Events Across the Globe


SquadUP, the comprehensive ticketing and event management platform, providing top-tier, white-label solutions for hundreds of marquee events around the world, announces today its partnership with Sidechain and the creation of its new tool, NFT.SQUADUP.COM.

 Sidechain is an NFT ticketing and rewards platform built on the Solana blockchain and the pioneer of the “attend-to-earn” model. As part of a strategic investment with Sidechain, SquadUP’s new tool elevates its menu of customizable ticketing services by allowing SquadUP event attendees to easily convert their SquadUP tickets into collectible NFTs, commemorating their event experience and validating attendance at the event with Proof of Attendance Protocol (POAP). In addition, Sidechain will work with SquadUP to build auction-style sales functionality for event hosts that will grant NFT holders access to exclusive benefits.

“Since inception, our goal has been to build out customizable technology that allows event operators to have total control over the ticketing experience, including branding, social media integration, mobile registration, and ease of onsite operations,” said Sam Mogil, CEO of SquadUP. “Our partnership with Sidechain allows us to take both our technology capabilities and event experience to the next level for our clients and their guests. We are excited to start implementing the NFT technology this spring for some of our most premier event partners, and join a fundraising round with SOL Big Brain.”

“We are extremely excited to partner with SquadUP and build their NFT ticket functionality. It has been a pleasure to work with Sam and his team as we bring his vision of NFT tickets to life. We feel strongly that the NFT ticket conversion for attendees and NFT auction sales for event hosts will help usher in a new era of NFT tickets,” said Gavin Wong, CEO of Sidechain.

Launched in 2013, SquadUP’s ticketing and management platform has been dedicated to developing a full suite of mobile-first and white-label tools for event organizers. The company’s ticketing widget allows clients complete control of the ticketing experience, keeping purchasers on the client’s website and engaged with their platforms. The company’s best-in-class ticketing solution offers a self-service platform for both attendees and organizers, as well as high-touch customer service for enterprise accounts.

Excelling in the multi-day, multi-event festival space, some of SquadUP’s clients include Tribeca Festival, James Beard Foundation, South Beach Wine & Food Festival, New York City Wine and Food Festival, American City Business Journals, Food & Wine Classic in Aspen, Williams Sonoma, and Petsmart.

In the coming weeks, SquadUP is preparing to announce several strategic partnerships with new and existing clients , implementing the new functionality to create exclusive NFTs that will enhance the guest experience in new and unique ways. Potential NFT tickets for this integration include all-access and lifetime tickets, access to exclusive events and experiences, digital artwork that can be redeemed for physical art prints, and more. In the future, these NFTs can be ‘staked’ for additional rewards within the Sidechain’s Solana-based ecosystem.

For more information about SquadUP’s offerings, visit


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