Wristbands with RFID chips that serve as your ticket for entry and your cashless payment method are all the rave these days… especially at raves (really music festivals, Read More
A swag bag usually has two core purposes: 1) to share partner promotions, brand messages, and important event-specific or company-specific information with your guests and 2) to make Read More
So your event is presents enough value to your target demographic to start bringing on sponsors. Congrats! This probably means you’ve spent a significant amount of time and Read More
Remember how brutal this past NYC winter was? The polar vortex or whatever they want to call it made city living an unbearable experience. Forget about making it Read More
Once upon a time, the host that secured an ice cream truck to show up for their event was a hero. The variety of foods served in a Read More
Jason Saltzman, the CEO of AlleyNYC, our collaborative shared space, wrote a nice post for the Wall Street Journal Accelerators blog recounting his time as an intern and Read More
Content is king, but not all content is created equal. There isn’t a set hierarchy that fits for every situation but for the majority of event marketing, video Read More
Walking through certain neighborhoods in NYC you’re guaranteed to come across a pop-up shop or two. They could be selling anything from vintage clothes to frozen yogurt. Big Read More
It’s helpful to have a very clear agreement with sponsors and VIPs about exactly what they’re getting for their monetary or product contribution. If you promise them 1000 Read More
The Nashville 4th of July fireworks show was captured by drone and the results are spectacular. If you haven’t already seen the video, it’s definitely worth checking out. Read More
