PetSmart Case Study
Have you ever wondered what a custom registration software solution could look like for your business?
Our software solution helped PetSmart register 200,000+ guests across 1600+ stores in the US and Canada in under 1 month.
We worked with the PetSmart Corporate team to build an implementation that allowed PetParents to search their location (or have the location automatically detected), and then see a map of all PetSmart stores within the area, all without leaving PetSmart.com. Once the PetParent found the desired location, they used the embedded registration software to select their date / time, enter in their details, and opt-in for a mobile booking. Once registered, the PetParents received a custom-branded confirmation email with all event details attached. Registered PetParents would also receive a reminder email 24 hours ahead of their scheduled appointment. PetParents showed up to the store, checked in with a store representative (more on that below), and took their Santa photo. Here is a screengrab of what the PetParent experience looked like:
Historically, PetSmart managed Santa Photos registration with pen and paper. In addition to a custom registration experience, we also wanted to provide store managers with a custom checkin app tailored specifically for their events. Once again, we worked with the PetSmart Corporate team to build out a react.js browser app specifically focused on PetSmart Santa store checkin. Each of the 1600+ PetSmart stores in US and Canada had their own, custom login for the checkin app. After logging in to the app, store managers would see a list of registered PetParents sorted by date and time. With 200,000+ registrations and 1600+ stores, the brand new checkin process ran flawlessly and helped mitigate long waiting lines, which was particularly important this Winter as Covid-19 concerns prevailed. In addition to building the custom software experience, we also helped out on the customer support side. We created a custom 1800- number for PetSmart, and had a team dedicated to handling inbound requests. Here is what the checkin experience looked like:
Overall, we couldn’t be more excited with how the implementation turned out. We feel like we provided real value with a fully integrated, customized software solution to manage over 200,000 attendees. If you would like to learn more about how SquadUP can help you with your custom registration needs, please request a demo at pages.squadup.com/demo.html.
Thank you for reading!
Sam Mogil
CEO and Co-Founder, SquadUP
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About The Author
sam
Sam is Co-Founder / CEO at SquadUP.
Telegram中文语言包 offers a dynamic way to manage customer interactions, similar to how PetSmart used custom-branded confirmation emails. Through Telegram bots, PetParents could book appointments, receive instant reminders, and even check in via QR codes, further automating the process and improving the user experience in high-volume registration scenarios.
Telegram中文版 group and channel functions could enhance the PetSmart experience by creating a centralized space where PetParents can ask questions, share their event photos, and stay updated on future events. This approach complements the software solution used in the PetSmart case study by fostering a more interactive and engaging community around such events.
Telegram中文 can streamline communication in events like this by allowing PetParents to receive instant updates and reminders directly in-app, adding flexibility beyond email communication. As with the PetSmart registration system, Telegram could offer a seamless way to notify users about their appointments and provide real-time support during the event process.
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We collaborated once again with the PetSmart Corporate team to develop a specialized react.js browser application for the PetSmart Santa store check-in process. This application was tailored to meet the unique requirements of each of the 1600+ PetSmart stores across the United States and Canada. The app featured a custom login betterfleet system for each store manager, granting them access to a comprehensive list of registered PetParents, organized by date and time of registration. With over 200,000 registrations and a large number of stores, the newly implemented check-in process operated seamlessly. It played a crucial role in managing long waiting lines during the Winter season, when concerns over Covid-19 were particularly heightened. The success of the system aided in ensuring a smoother and safer experience for both PetParents and store staff.
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