At the music portion of SXSW this year, Pepsi debuted lightwave’s wearable tech that lets hosts better understand their guests. Guests receive wristbands (sensing an #EventTech theme yet?) that provide the organizers with real-time data on audience movement, temperature, and sound levels. At Pepsi’s event, the DJ and his crew used the information to adjust the lighting and song selection to maximize crowd hype and engagement.
But we hadn’t heard much about lightwave since SXSW so we went looking for updates ourselves. Rana June, formerly the co-founder and VP of marketing at Medialets started lightwave. She got her inspiration from her days touring as the first big iPad DJ, back when creating music on the tablet was brand new. And so Lightwave was born, providing DJs, venues and event planners with actionable, real-time analytics for their events.
via Natalie Cass / Getty Images for Lightwave
The wristband measures movement, audio levels, and temperature and to help paint a more complete picture of the guest experience. How do you measure fun? In the past it was crowd noise and people’s faces. But any DJ will tell you that they can’t be responsible for gauging this while on stage, let alone acting on it. So lightwave serves as their fun radar so that their team can adjust on the fly, constantly improving the event to meet the wants and needs of their audience.
This is in keeping with the recent rise of event technology, specifically wristbands. Slap an RFID chip on there and vendors will be delivering you the exact food and drink you want before you even know it… and you won’t even have to take out your wallet to pay. What else can we put in the wristband? Comment or tweet @squadup with your ideas. Let’s get creative…