Social Media Marketing, Level Expert
Social media is an undeniable part of how people experience almost every event now. For event organizers, this opens up a world of opportunities to get more out of your event marketing strategy. Successful hosts come up with a well thought out plan and take advantage of the best available technologies.
These social features apply to almost any event you can think of, from conferences to music festivals to charity galas, helping you reach and connect with your target audience:
Event-Specific Hashtag and Social Gallery. You don’t need us to tell you that the hashtag you choose for your event is central to your social media strategy. Enter in your hashtag when creating or editing your SquadUP event page and we’ll display it along the top event banner for your guests. Both on the web platform and in the iOS and Android mobile apps, we use your event-specific hashtag to curate your Social Gallery with all of the Facebook, Instagram, and Twitter content surrounding your event.
Share Buttons. You don’t have to do anything to take advantage of our share buttons, located at the top of your event page. Turn guests into your social media event evangelists.
Copy Your Event To Facebook. You can choose to copy your event to Facebook when creating or editing your event. We’ll pull the details to save you time. If you have a company or brand Facebook page, you’re given the option to include a “get tickets” section. That’s where the SquadUP link goes.
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About The Author
Austen
Austen is Co-Founder / VP of Marketing at SquadUP, focusing on digital strategy, branding, community building, and managing the 500+ students in the SquadUP Brand Ambassador Program across campuses nationwide. He is a data driven growth hacker.
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It’s true that the hashtag chosen for an event is an important element of the event’s social media strategy. A well-crafted and unique hashtag can help to brand the event, increase social media engagement and visibility, and make it easier for attendees to share and find content related to the event. The hashtag should be short, easy to remember and spell, and relevant to the event’s theme or purpose. Event organizers should promote the hashtag before, during, and after the event, and encourage attendees to use it in their social media posts. Additionally, event organizers should monitor the hashtag and engage with attendees who use it to build relationships, gather feedback, and enhance the overall event experience.
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