When California Chrome won the Preakness, giving him the chance to be the first Triple Crown winner since 1978, some people celebrated and some people realized that horse racing existed. Charlie Wieser of SquadUP had a different thought. He booked an additional bus – that quickly sold out – and set his alarm extra early to trek to Elmont, NY in the AM to buy tickets. The thought was that when demand inevitably increase and they sellout pre-sale tickets, none of our #BelmontStakes2014 guests will pay the price of waiting in line, or worse, not getting a ticket.
But the whole point is that it’s not about the tickets. It’s about creating a full experience for attendees. Because, like I mentioned earlier, some people celebrated California Chrome’s victories and plenty others had no idea who the horse was. It’s not about the horses. It’s about getting a great group together for a daytime adventure. It’s about the sun hats and the food trucks. It’s about the betting and the booze. After all, the race itself is a mile and a half and takes about two and a half minutes.
So that’s what this event focuses on: turning a two and a half minute race that you can barely see from GA standing room only to an all inclusive party. Don’t worry about the tickets or how you’re getting to and from Elmont, NY (wherever that is). Don’t even worry about your pre-game– we have our friends at Spiked Seltzer providing plenty of their product. FratMusic is also on board with playlists to keep the buses bumping and swag to fill your bags.
For those of you pre-planning your bets, take a look at the most recent odds:
- Medal Count (20-1)
- California Chrome (2-5; morning line was 3-5)
- Matterhorn (30-1)
- Commanding Curve (15-1)
- Ride On Curlin (12-1)
- Matuszak (50-1; morning line was 30-1)
- Samraat (20-1)
- Commissioner (30-1; morning line was 20-1)
- Wicked Strong (10-1; morning line was 6-1)
- General a Rod (30-1; morning line was 20-1)
- Tonalist (8-1)
Have an idea of how to turn a regular event into a full experience? Comment or tweet @squadup. We’d love to collaborate!